There was a lot of pink around Knueppel HealthCare Services last week! By making donations to ABCD: After Breast Cancer Diagnosis, KHS employees were able to dress in jeans and breast cancer awareness apparel. Scheduled to coincide with our semi-annual women’s health sale, all three locations –West Allis, Mequon and Racine– participated.
As a leader in providing women’s health and post-mastectomy products and an involved community member, KHS takes pride in supporting a local program that addresses the person behind the diagnosis.
ABCD is a unique program that uses one-to-one mentoring to give emotional support to those diagnosed with breast cancer, family members and friends. The volunteer mentors, all survivors themselves, serve participants as resources for the journey that is fighting and surviving breast cancer.
Cindy Ciardo, CEO of KHS, said “It’s part of our company vision to promote awareness and understanding of relevant healthcare issues. Many of our clients are survivors and we want them to know that we support them on their journey. Also, we are part of the community and we take that responsibility very seriously.”
ABCD was founded in 1999 by a group of women, led by local television news anchor Melodie Wilson, who realized that having breast cancer is about much more than biopsies, surgery and chemotherapy.Wilson, known for her tireless advocacy on behalf of breast cancer research, succumbed to breast cancer in 2009. For program participants, being able to talk to someone who has already “been there,” gone through similar challenges, is particularly helpful. For more information or to get involved, visit their website at: http://www.abcdbreastcancersupport.org/Tags: ABCD, awareness, pink, post-mastectomy, support